MBA Marketing is a two-year postgraduate degree course that deals with enhancing students' knowledge in consumer behaviour, market behaviour, advertising, managerial communication, marketing research, customer relationship management, etc. MBA Marketing graduates have diverse job offers, including corporate sectors, digital marketing agencies, product development and services based companies, and much more. Continue reading for more in-depth insights on MBA in Marketing course.

MBA in Marketing Course Details

Degree Masters
Full Form Master of Business Administration in Marketing
Duration Course Duration of Master of Business Administration [MBA] (Marketing) is 2 Years.
Age No specific age limit
Minimum Percentage 50% marks in bachelors degree
Average Fees Incurred INR 7 - 20 Lakhs
Average Salary Offered INR 3 - 10 LPA (Source: Payscale)
Employment Roles Market Manager, Media Planner, Business Developer, Brand Manager, Corporate Sales, Public Relations Manager

About MBA in Marketing

The Oxford languages define marketing as "the action or business of promoting and selling products or services, including market research and advertising." The MBA Marketing enables students to understand the various interrelationships between the multifaceted tasks and multiple tasks in any marketing operation and develop analytical skills for grabbing opportunities in the international business.

MBA Marketing subjects include marketing management, operation management, business environment, behavioural psychology, financial management, and much more. Students with excellent communication and resource mobilization skills are best suited for the marketing field. A career in marketing is contemplated as dynamic and competitive, and the candidates have diverse job scope.

 Marketers use necessary technologies along with tools for marketing and advertising to enhance the reach, and the tools include:

  • Content Management Tools
  • Google Analytics
  • SAP
  • Microstrategy
  • Zoho Analytics
  • Microsoft BI
  • Social Media
  • SEO
  • Email
  • Artificial Intelligence 

Table of Contents

MBA in Marketing Eligibility Criteria

For MBA in Marketing admission, students should ensure that they know about the eligibility criteria, entrance examinations, and the age limit for applying for the course. The aspirants should have completed their graduation course from a recognized institute or board with a minimum of 50% aggregate marks is required for admission in any reputed or renowned college or university. Apart from that, aspirants are required to clear any of the common entrance exams for MBA admissions like CAT, MAT, XMAT, etc. As far as the MBA course is concerned, there are no specific age limits for the course.

How To Get Admission for MBA in Marketing?

The admission process does not change according to the specialization for the students when pursuing an MBA. The admission process for MBA in Marketing depends solely on the eligibility criteria, which differs based on the institution's course and must be met by the applicant. The aspirant's admission procedure under the merit quota for MBA Marketing course depends on the performance in the common entrance examination along with undergraduate. The admission process can also be done via management quota which has a limited number of seats. 

Apply For the Course

Students can apply for the course either online because of the covid situations. Students can go through the college website to apply for the course and submit the required documents. The students can visit the college premises to apply offline. Fill up the application form and submit all the required documents.

Selection Criteria

Colleges selects the aspirants based on the entrance exam scores. The college produces a cut off list and the students who have qualified for the following rounds such as interviews and group discussions. The selected students obtain the admit card and follow up the other admission related proceedings.

The students need to appear for some of the entrance examinations, which are held all across the country. There is a normal selection session where the candidate fills-up the form and gets selected on the merit-basis depending on his graduation marks. Then, the selected students appears for GD (Group Discussion) and PI (Personal Interview), where they are asked questions to test their critical thinking capabilities. The aspirants are selected based on those assessments.

Listed below are some of the important examinations for MBA Marketing that are held across the country: 

A Quick Glance at the MBA in Marketing Entrance Exams

The eligibility criteria of the entrance exams of MBA Marketing are entirely dependent on the conduction body; hence it varies. But here are a few similarities are picked up from the popular entrance exams to give students a heads up:

  • The exam patterns consist of different sections reading and writing comprehension, data interpretation, logical reasoning, and quantitative ability.
  • A total of 100 MCQ & Non-MCQ questions are to be attempted in 2 hours, with a sectional time limit of 40 minutes.
  • The question paper is divided into three sections.
  • Aspirants will be tested on their quantitative, verbal/reading, data interpretation, and reasoning skills
  • The exam's time duration has been reduced from 180 minutes to 120 minutes with a sectional time limit of 40 minutes.
  • The pattern of the exam is online or offline mode.
  • The exam pattern changes according to the colleges.

Top 10 MBA Marketing Colleges in India

Listed below are the top 10 MBA Marketing colleges in India according to NIRF

Top 10 MBA Marketing colleges in India
Ranking College
1 SP Jain Institute Management and Research
2 IMT Nagpur
3 XISS Ranchi
4 NL Dalmia
5 NIILM Delhi
8 JBIMS Mumbai
9 IIM Bangalore
10 SIBM Bangalore

MBA in Marketing Fee Structure

The course fee for this master's program can differ from college to college. The fees at private institutions are high as compared to government institutions. There are different scholarship programs as well for aspirants who want to pursue this course. The general course fee ranges from INR 7 - 20 Lakhs.

MBA in Marketing Fees Structure
S.No College Fee Structure 
1 SP Jain Institute Management and Research (SPJIMR) INR 16 Lakhs
2 Institute of Management Technology (IMT) INR 2.04 Lakhs
3 Xavier Institute of Social Service  INR 8 Lakhs
4 N.L. Dalmia Institute of Management Studies and Research  INR 8.7 Lakhs
5 NIILM Centre of Management Studies  INR 5.5 Lakhs

MBA in Marketing Syllabus and Subjects 

MBA Marketing syllabus includes subjects that are both theoretical and practical. This post-graduation degree course helps the aspirants polish their communication skills, vital in the aviation sector. This course is structured as core and elective subjects and projects during the final semester. 

Some of the important theoretical MBA Marketing subjects are listed below:

  • Marketing Management
  • Operations Management
  • Consumer and Brand Insight Strategy
  • Digital Marketing and Social Media Management
  • International and Multinational Marketing
  • Salesforce Management
  • Business Statistics
  • Managerial Economics 
  • Corporate Finance
  • Financial Accounting
  • Macroeconomics
  • Management Accounting
  • Marketing Management

Read More about MBA Marketing Syllabus and Subjects

Why Choose MBA in Marketing?

The answer to "why choose MBA Marketing?" can be made simpler by breaking it down to the following three short questions:

What is MBA in Marketing All About?

MBA in Marketing is a two year long undergraduate course, which deals with understanding the nuances of marketing, consumer psychology, behavioural study, and enhancing product sales. It is increasing and is an exciting industry with a lot of job scope for fresh graduates. It is ideal for students who are efficient, decisive, and strategic. The aspirants need to have excellent communication skills, which you can learn by taking marketing. The coursework includes subjects like consumer behavior, marketing management, advertising management, etc. that offers internsive knowledge on marketing techniques. Graduates of the course have plenty of scopes in the current job trends and are entitled to receive job opportunities in both the public and the private sector. 

What Does a Marketing Manager Do?

Promotional Activity: A marketing manager is responsible for managing the various promotional activities for promotional launch, ensuring that the product is accessible to targeted customers, and assuring sales growth.

Raise Brand Awareness: Typically, marketing managers are employed to attract more potential customers interested in buying from the company and raise brand awareness by creating marketing campaigns and promotional activities.

Reasons Why MBA in Marketing Can Fetch You a Rewarding Career

Demand: The course benefits include an opportunity for advancement to higher positions at work, increased salary, and overall increased career opportunities and advanced expertise in various fields. Marketing is proliferating and is an exciting industry. 

Enhances Marketing Skills: There are significant advantages to an MBA in the Marketing sector. The degree prepares the aspirants for the work related to the marketing, advertising, and product sales sector. This degree course polishes the aspirant's existing marketing skills and helps him develop some of the important entrepreneurship skills over the period of time.

Career Growth: The MBA in marketing prepares the aspirants for a job in the marketing sector and other consulting and general management sectors. MBA Marketing equips the skills that are required for aspirants to survive in the corporate world. And the course enhances skills like communications, analytical, and management.

Read More about MBA Marketing Jobs

Preparation Tips for MBA in Marketing

MBA in Marketing students needs to be well aware of the course structure and equip practical knowledge and critical skills to excel in the score. Listed below are a few preparation tips for the successful completion of the course.

Get Hold of The Examination Syllabus: Make a list of topics-wise strengths and weaknesses, and work on them rigorously. Understand the exam pattern and test structure of the examination you are preparing to make a time-bound exam preparation strategy.

Make a Month-Wise Preparation Plan: The aspirants can go through the syllabus for the examination they are preparing for and make a timetable or routine after going through the syllabus. 

Be Creative: The aspirant also needs to polish his critical thinking and creative skills to develop innovative ideas. 

Scope for Higher Education 

After completing an MBA, the aspirant can pursue various specialization courses to strengthen their CV and increase his corporate world credibility. Some of the renowned courses are listed below:

  • Chartered Financial Analyst
  • Financial Risk Manager (FRM) Examination
  • Certified Information Systems Auditor (CISA)
  • Certification in Risk Management Assurance (CRMA)
  • Certified in Production and Inventory Management (CPIM)
  • Second MBA from an international business school

MBA Marketing Salary

The average salary that the graduate earns after completing his masters' degree depends on many factors like the company's policy, capabilities of the individuals, the knowledge and the expertise of the aspirants, and many more. Government companies or institutions pay more as compared to private companies or institutions. The average salary ranges from INR 3 LPA - 10 LPA. 

Read More about MBA Marketing Salary

Career Options After MBA in Marketing

The scope of an MBA in Marketing is proliferating and flourishing in today's global economic market. To reach out to every customer globally and with full efficiency, companies are looking for individuals who have completed their MBA Marketing. A marketing head or an individual who supervises and oversees different marketing activities is something that every organization requires - marketing activities such as promotions, advertisements, sales, media, entertainment, and many other activities. MBA Marketing in India is highly popular and promotes good career growth.

Some of the respected job positions with high paying salaries are listed below:

Job Positions SALARY (in LPA)
Marketing Manager  INR 9 LPA
Media Planner  INR 3.7 LPA
Business Development Executive  INR 4 LPA
Brand Manager  INR 10 LPA
Market Research Analyst  INR 3.56 LPA
Asset Manager INR 5 LPA - 7 LPA
Sales Manager INR 5 LPA - 6 LPA
Product Manager INR 16 LPA
Corporate Sales  INR 5 LPA
Public Relations Manager  INR 4 LPA -7 LPA
Digital Marketing  INR 3 LPA - 4 LPA

Source: Payscale

Top Recruiting Companies 

  • McKinsey
  • P&G
  • Pepsico
  • Google
  • Nike
  • Johnson & Johnson, and 
  • Facebook
  • JP Morgan
  • Microsoft

Skills That Make You The Best Manager in Marketing 

The marketing sector has had its share of ups and downs in recent times. But it is growing with each passing day. The individuals working in this sector, or those who wish to work in this sector, are expected to have some skill-sets. Individuals develop these skills over time. Different job roles come with other skills, which are essential for the aspirants to create while studying or working in this sector.

Some of the essential skills are listed below:

  • Interpersonal skills 
  • Strategic thinking
  • Communication skills
  • Leadership Skills
  • Entrepreneurial skills
  • Negotiating skills
  • Time management
  • Analytical thinking
  • Great writer
  • Conversationalist
  • Great storyteller
  • People skills 
  • Work ethic 

See Various Master of Business Administration [MBA] (Marketing) Colleges in India

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